About
Most companies don't have a visibility problem.
They have a clarity problem. The work is real, the technology is real, the team is real, and yet the story doesn't match any of it. That's where I come in.
Point of view
I work as an independent strategic advisor in communications and AI. My focus is the thinking layer: positioning, narrative, and the decisions a leadership team makes before anything is written, launched, or announced.
I focus on strategy over execution because that's where the leverage is. A clear thesis makes every downstream choice easier. The opposite is also true: no amount of output fixes a story that hasn't been thought through.
Background
Strategy and execution
I've sat on both sides of the work: setting direction and shipping it. That shapes how I advise: the strategy has to survive contact with reality.
Complex industries
Most of my work has been with companies in AI, biotech, and deep technology. Industries where the substance is dense, the audiences are skeptical, and the wrong sentence costs more than it saves.
Shaped by AI
Working closely with AI companies changed how I think about communication itself: what to say, how to say it, and where models genuinely help versus where they just add noise.
Founder perspective
I'm also building a platform of my own. It keeps me close to the decisions my clients are making, and honest about what's hard.
How I work
I work directly, and with a small number of clients at a time. It's the only way to stay close enough to the business to be useful, and the only way the work stays at the level it needs to be at.
No team to manage on my side. No layers between the conversation and the thinking. The person you talk to is the person doing the work.
Why clients trust me
- Senior communications expertise built over 10+ years
- Former Head of Communications and PR Manager
- Experience advising founders, CEOs and C-level teams
- Track record across start-ups, scale-ups and established organisations
- MIT-trained in AI and digital transformation
- Practical AI workflow architecture for communications teams
- International recognition through HERizon Awards and Davos Communications Summit
- Founder and CEO of my own tech platform focused on women at work